During a trade show, what is one way to effectively collect contact information from attendees?

Using a sign-up sheet with a raffle prize is an effective way to collect contact information from attendees during a trade show because it provides an incentive for participants to voluntarily share their details. Raffles create excitement and engagement, encouraging attendees to provide their contact information in hopes of winning a prize. This method not only improves the likelihood of gathering a larger pool of contacts but also fosters a positive interaction with potential customers, as they feel that there is something in it for them.

In contrast, simply requesting personal details without incentives may lead to low participation because attendees might not see the benefit of sharing their information. Informing attendees of strict data usage policies, while important for building trust, does not actively encourage them to provide their details. Additionally, limiting data collection to nearby competitors restricts the opportunity to connect with a broader audience, which could be detrimental to networking and future marketing efforts. Overall, using a raffle or prize draws effectively increases participation and makes the experience more engaging for attendees.