If a brand has an exclusive image, it would make good sense NOT to ________.

When a brand maintains an exclusive image, the strategy typically revolves around preserving its premium perception and allure in the marketplace. Over-promoting the brand can dilute its exclusivity, making it appear more accessible and less special. This is because excessive promotion generally leads to wider awareness and potentially increased availability, which contradicts the essence of exclusivity that often hinges on rarity and selectiveness.

For instance, luxury brands typically rely on discreet marketing tactics to foster an air of mystery and desirability. Over-promotion could lead to a loss of consumer interest over time, as the brand may no longer seem unique or aspirational.

In terms of the other options, limiting distribution channels actually reinforces a key characteristic of exclusivity by ensuring that the product is available only in select locations, which maintains a sense of prestige. Expanding product varieties might also be a tactic used to diversify offerings while still maintaining a luxury image if done thoughtfully. Creating limited editions aligns perfectly with exclusivity, as it enhances desirability and often leads to increased demand due to scarcity.