In a SWOT analysis, where would the scenario of a company being skilled in making thumb drives while the video game market thrives fit?

In a SWOT analysis, strengths represent internal capabilities that give an organization an advantage in fulfilling its mission. The scenario describes a company that is skilled in producing thumb drives, which would be considered a strength of the company. However, the mention of the thriving video game market indicates an external opportunity for the company to potentially expand or diversify its offerings beyond its current product line.

The upper left quadrant is typically where strengths are listed, while the upper right quadrant is for opportunities. The lower left quadrant represents weaknesses, and the lower right quadrant is for threats.

Since the scenario discusses a skill set (strength) but also implies a growing market segment (opportunity) that the company could tap into, it suggests that while the company possesses an internal strength, that strength may not directly align with maximizing the external opportunity in the video game market. Therefore, this scenario aligns best with the lower left quadrant, where existing skills and capabilities are assessed alongside opportunities that the company may not currently be leveraging. This highlights a potential for growth by suggesting that while the company may be strong in one area, it has the opportunity to explore or invest in another market.