In marketing, customer retention is primarily aimed at achieving what type of relationship?

Customer retention focuses on developing a long-term relationship with customers. This approach emphasizes loyalty and consistently fulfilling customer needs over time rather than seeking one-time transactions. A long-term relationship encourages repeat purchases, enhances customer loyalty, and ultimately leads to higher customer lifetime value. By nurturing these ongoing connections, businesses aim to create a stable customer base that can provide sustained revenue and support through positive word-of-mouth and customer advocacy.

Other options may suggest different focuses that do not align with the objectives of customer retention. For instance, a transactional relationship emphasizes one-time sales without ongoing engagement, while short-term focuses may lead to quick gains but overlook the value of establishing deeper, more meaningful customer connections. Intermittent relationships do not foster the consistency required for effective retention strategies, which rely on continual engagement and communication to reinforce customer loyalty and satisfaction over time.