In segmentation studies, usage variables are typically cross-tabbed with which type of variable?

The correct answer focuses on the effectiveness of understanding target markets by examining how usage patterns intersect with demographic data. Usage variables provide insights into customer behaviors, such as frequency of use, amount consumed, or loyalty levels. When these usage variables are cross-tabulated with demographic variables like age, income, education, or household size, it allows marketers to identify specific customer segments more effectively.

For instance, a company can determine if a particular demographic group is more likely to use a product frequently or if they have higher consumption rates. This analysis helps in tailoring marketing strategies, product offerings, and promotional activities to the needs and preferences of different demographic segments.

Utilizing demographics as a basis for cross-tabulation also enhances the predictability of customer behaviors based on identifiable traits, making it a staple approach in segmentation studies.