In terms of spending priorities, empty nesters are likely to focus on which of the following?

Empty nesters, who are typically individuals whose children have grown and moved out of the house, often find themselves in a unique financial and lifestyle situation. With fewer day-to-day expenses related to raising children, they tend to have more disposable income and time. This demographic frequently prioritizes spending on experiential activities, as these experiences can lead to personal fulfillment and strong memories.

Experiential activities include travel, dining, and hobbies that enhance quality of life. Empty nesters often seek ways to enrich their lives and create lasting memories, which can foster connections with partners or friends. This focus on experiences rather than material possessions is supported by a trend seen in marketing that emphasizes the emotional benefits of spending, as well as the desire to enjoy life after years of responsibilities related to parenting.

While other options like emergency funds, luxury goods, and business investments may also be relevant to some empty nesters, the overarching trend of prioritizing experiences over material goods is a notable characteristic of this demographic. This desire for experiential engagement aligns with their motivation to embrace this new phase of life and enjoy newfound freedom.