Once a company has decided upon its positioning, how must it communicate its position?

Communicating a company's positioning is crucial for ensuring that the target market understands the value it offers relative to competitors. The focus on communicating succinctly to a number of audiences reflects the necessity of being clear and efficient in messaging so that it resonates across different segments. Effective positioning requires that messages convey the essence of how the brand is differentiated and why it matters to various consumers.

When a company communicates its position in a succinct manner, it ensures that the core message is easily digestible and memorable for diverse audiences. This is especially important in today’s fast-paced digital environment, where consumers are bombarded with information and have limited attention spans. By reaching various audiences—whether they be various demographics, psychographics, or behavioral segments—the company can maximize its impact and foster a broader brand recognition and loyalty.

An elaborate communication strategy may confuse the intended audience or dilute the message, while aiming solely at a single audience might overlook other significant market segments. Indirect communication may lead to misunderstandings or a lack of clarity in the positioning message, potentially hampering the company's ability to establish a strong market presence. Hence, the approach that emphasizes succinctness to multiple audiences is essential for effective positioning communication in marketing management.