What are the two key perspectives used in assessing each segment's attractiveness for targeting?

The correct identification of profitability and strategic fit as the two key perspectives in assessing each segment's attractiveness for targeting is crucial in marketing management. Profitability refers to the potential financial return that a segment can generate for the company. It takes into account not only the size of the segment but also the purchasing power of its members, as well as the costs associated with reaching and serving that segment. This assessment helps businesses focus their resources on the segments that would yield the highest financial benefits.

Strategic fit, on the other hand, assesses how well a particular market segment aligns with the company's broader strategic goals and capabilities. This involves evaluating whether the company has the resources, competencies, and brand positioning that can effectively address the needs of that segment. A strong strategic fit ensures that the marketing efforts are not only financially viable but also sustainable and consistent with the company's overall mission and vision.

Combining these two perspectives allows companies to make informed decisions about which market segments to target, balancing both financial potential and alignment with their strategic objectives.