What are the two primary customer segments for Company ABC, which operates a nail salon specializing in artificial nails?

Company ABC, as a nail salon specializing in artificial nails, would identify its primary customer segments based on usage patterns and service frequency. The correct answer focuses on the specific behaviors of women in relation to their nail care, distinguishing between those who get their nails done only occasionally and those who are regular users of artificial nails.

This segmentation is essential because it allows Company ABC to tailor its marketing strategies and service offerings to meet the distinct needs of these two groups. For instance, the salon can create promotional packages aimed at infrequent visitors to encourage them to try artificial nails, while also ensuring that it has specialized services, products, and loyalty programs to cater to those who are regular clients.

Understanding these two segments helps in refining service delivery and enhancing customer satisfaction, as each group has varied expectations and behaviors regarding nail services. By focusing on these specific segments, the salon can drive customer retention and attract new clients effectively through targeted marketing campaigns.