What best defines a pull marketing strategy?

A pull marketing strategy focuses on creating demand for a product by attracting consumers directly to it. This approach often involves strategies like advertising, social media promotion, or incentives that generate interest and encourage consumers to seek out the product. The idea is to create a strong desire among consumers, prompting them to request the product from retailers or manufacturers, effectively "pulling" the product through the distribution chain.

This strategy contrasts with push marketing, where the focus is on promoting products to retailers in order to encourage them to stock and sell the product. While ensuring product accessibility and managing advertising spend are important aspects of marketing, they do not specifically define a pull strategy. The essence of pull marketing is about consumer engagement and demand creation, making it a powerful tactic in modern marketing practices.