What does mass marketing imply about the treatment of customers?

Mass marketing implies that all customers are treated the same by using a one-size-fits-all approach to marketing strategies and tactics. This method focuses on reaching a broad audience rather than customizing offerings to fit specific customer segments. It operates on the premise that the same message will resonate with all consumers, promoting a particular product or service without differentiating based on individual preferences, needs, or behaviors.

In this approach, the marketing efforts concentrate on a general appeal rather than personalized communications, which can lead to cost efficiencies in advertising and promotion. It contrasts sharply with strategies that focus on segmenting customers based on specific characteristics, preferences, or value, which would require differentiated marketing tactics tailored to various groups (as suggested by the other options).