What is a common goal of segmentation studies in marketing?

A common goal of segmentation studies in marketing is to identify customer demographics. This process involves dividing a broad target market into subsets of consumers who have common needs and priorities, allowing marketers to better understand and meet those specific needs. By focusing on customer demographics such as age, gender, income, education, and location, organizations can tailor their marketing strategies to appeal to distinct groups more effectively.

Understanding customer demographics is crucial, as it aids in creating customer profiles that reflect the target audience's preferences and behaviors. This can lead to more focused and efficient marketing campaigns, ultimately fostering stronger customer relationships and improved market positioning.

While other goals like reducing marketing costs, increasing overall market share, or enhancing product offerings can stem from effective segmentation, they are more byproducts of the insights gained from analyzing customer demographics rather than the primary focus of segmentation studies themselves.