What is the main function of promotion in marketing?

The main function of promotion in marketing is to communicate information about products or services. This encompasses a variety of activities designed to inform potential customers about the benefits, features, and availability of a product or service. Effective promotion helps to create awareness, generate interest, and ultimately drive sales by conveying persuasive messages that resonate with target audiences.

Promotion can include different tactics such as advertising, public relations, social media marketing, and sales promotions, all of which serve to enhance the visibility of a product or service. The ultimate goal is to inform consumers so they can make informed purchasing decisions, thereby bridging the gap between the product offered and the audience's needs or desires.

In comparison, setting prices for products pertains to the pricing strategy, establishing supply chains relates to logistics and distribution, and evaluating market trends falls under research and analytics. While these aspects are essential to the overall marketing strategy, they do not primarily address the function of promotion which focuses specifically on communication.