What is the main goal of influencer marketing?

The main goal of influencer marketing centers around leveraging the reach and credibility of influential figures. Influencer marketing is based on the idea that individuals with a significant following and trust within their communities can effectively promote a product or service. By collaborating with these influencers, brands aim to tap into their established audiences, thereby extending their own reach and enhancing their brand credibility.

Influencers often have built a reputation as experts or trusted sources within their niche, making their endorsements valuable. Consumers are more likely to trust recommendations from someone they follow and admire than traditional advertisements, which is why the collaborative promotion can lead to higher engagement and conversion rates.

The other answers reflect objectives that, while valuable in different contexts, do not align with the primary focus of influencer marketing. Strengthening a company's internal culture, reducing an advertising budget, and creating misleading promotions are not inherent to the strategy of leveraging influencers for marketing purposes. Instead, influencer marketing is distinctly aimed at enhancing brand awareness and trust through authentic recommendations.