What is the primary goal of marketing management?

The primary goal of marketing management is to identify, create, and deliver value to customers. This focus on value creation drives all marketing activities and strategies. By understanding customers' needs and preferences, marketing management seeks to develop products and services that resonate with target audiences, thus enhancing customer satisfaction and loyalty. This customer-centric approach establishes a strong foundation for building long-term relationships with consumers, which ultimately leads to sustainable business growth.

While maximizing company profits is an important outcome of effective marketing strategies, it is not the primary goal. Profitability is often a result of successfully meeting customer needs and delivering value. Similarly, reducing marketing costs is merely a tactic that can improve efficiency but does not inherently address the core purpose of marketing management. Expanding product lines might be a strategy used to meet customer demands, but it doesn't capture the broader objective of creating and delivering value. Focusing on customer value aligns all marketing efforts towards achieving lasting success.