What must Company ABC do to better understand how different customer groups feel about its product?

To better understand how different customer groups feel about its product, it is essential for Company ABC to segment the market. Market segmentation involves dividing a broad target market into subsets of consumers who have common needs and priorities. By identifying distinct segments based on factors such as demographics, psychographics, or behavioral traits, the company can tailor its marketing strategies and product offerings to meet the specific needs and preferences of each group.

Segmentation allows Company ABC to gain insights into how various groups perceive their product, what features they value, and how they make purchasing decisions. This understanding enables targeted marketing campaigns that resonate more with each segment, ultimately leading to improved customer satisfaction and loyalty.

While collecting customer feedback and conducting market research are important components of understanding customer perceptions, they are often more effective when paired with a clear segmentation strategy. Additionally, developing new products might be relevant in the long run but wouldn’t directly address the immediate need to understand existing customer sentiments across different groups.