Which factor is NOT typically included in demographic segmentation?

Demographic segmentation involves dividing a market into groups based on demographic variables, which typically include characteristics such as age, income, occupation, and education level. Each of these factors provides insights into the consumer's identity and helps marketers tailor their products and messages effectively.

Geography, however, is generally classified under geographic segmentation rather than demographic segmentation. Geographic segmentation focuses on factors such as location, climate, and regional preferences that can heavily influence consumer behavior, but it does not directly pertain to the demographics of the individuals within those locations.

Therefore, geography is the factor that is not typically included in the demographic segmentation category, which centers on intrinsic personal attributes that define consumer identities and habits. Understanding these different types of segmentation helps marketers craft more meaningful and targeted strategies for their audience.