Which is an effective way for companies to gain leads during trade shows?

Creating interactive displays and activities stands out as an effective way for companies to gain leads during trade shows because it actively engages attendees, capturing their attention and encouraging interaction. These types of displays stimulate interest and provide an opportunity for more in-depth conversations with potential customers.

When attendees participate in interactive experiences, they often feel a stronger connection to the brand or product, increasing the likelihood of them sharing their contact information in exchange for a chance to win a prize or receive additional information. This engagement not only builds brand awareness but also fosters memorable experiences, making attendees more inclined to follow up after the event.

In contrast, the other options do not leverage engagement in the same significant way. For instance, offering free shipping can be appealing but is primarily a post-show incentive rather than a lead generation tactic at the event itself. Handing out business cards lacks interactivity and may not prompt attendees to remember the brand or product. Lastly, limiting product information to pricing does not engage potential leads effectively and may deter interest, as attendees typically seek more comprehensive understanding of products rather than just their cost.