Which of the following is NOT a factor in determining potential strategic fit?

In the context of assessing potential strategic fit within marketing management, it is essential to focus on factors that directly contribute to the alignment and synergy between companies or strategies. While product prices can influence market positioning and sales strategies, they do not fundamentally determine whether two entities are strategically aligned in terms of their goals, resources, or operations.

Factors such as market trends are crucial since they shape the competitive landscape and consumer behavior, guiding companies on how well they can align their strategies with current demands. Similarly, brand alignment is vital as it reflects whether the identities and values of potential partners resonate with each other, ensuring a coherent market presence. Operational capabilities also play a significant role; they define the extent to which the organizations can integrate their resources and processes for effective collaboration.

Thus, while product prices may impact the operational aspects of a business, they do not fundamentally drive the assessment of strategic fit like other factors do. Strategically, the focus is on how well organizations can work together towards common goals rather than just on the pricing aspect of their products.