Which of the following is NOT one of the 5 Cs in marketing?

The 5 Cs in marketing refer to a framework used to analyze the market environment and to develop effective marketing strategies. This framework includes Company, Collaborators, Customers, Competitors, and Context. The purpose of these components is to provide a comprehensive understanding of the marketing landscape and the factors that influence a company's ability to succeed.

The term "Comprehension" does not belong to this framework, and therefore, it is the correct choice for what is not one of the 5 Cs. Each of the other terms—Company, Collaborators, and Context—plays a vital role in identifying internal strengths and weaknesses, external partnerships, and the broader environment affecting market dynamics.

Company refers to the internal capabilities and resources of the business, while Collaborators denote the entities that work with the company, such as suppliers and distributors. Context encompasses the external factors, such as economic, social, and technological trends that influence the market environment. These elements help marketers formulate strategies that leverage their company's strengths while understanding the market's challenges. Thus, the absence of "Comprehension" aligns with the established components of the 5 Cs.