Which of the following is NOT a common method of market entry?

Master your Marketing Management Exam. Utilize flashcards and multiple-choice questions, each complete with hints and explanations. Prepare effectively for your examination today!

C is the correct choice because product bundling refers to a marketing strategy rather than a method of entering a new market. It involves offering several products or services together as a single combined unit, which is aimed at increasing the perceived value to customers and boosting sales.

On the other hand, exporting, licensing, and joint ventures are established strategies for entering international markets. Exporting allows businesses to sell their goods or services in foreign markets without needing a physical presence. Licensing enables a company to allow a foreign entity to produce its goods or use its brand in exchange for fees or royalties. Joint ventures involve partnering with local firms in a foreign market to share resources, risks, and profits, facilitating access to new markets. Each of these methods is specifically designed to help a business expand its footprint into new geographic areas effectively and strategically.

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