Which of the following is Volkswagen's long-running advertising tagline?

Master your Marketing Management Exam. Utilize flashcards and multiple-choice questions, each complete with hints and explanations. Prepare effectively for your examination today!

Volkswagen's long-running advertising tagline is "Drivers wanted," which effectively communicates a sense of invitation and engagement. This tagline emphasizes a welcoming attitude towards potential customers, suggesting that Volkswagen values individuals who are enthusiastic about driving and its vehicles. The phrasing implies that owning a Volkswagen is not just about having a car, but about joining a community of like-minded enthusiasts who appreciate the driving experience.

The use of "wanted" makes the campaign feel more personal, drawing in consumers who identify with the brand's values of enjoyment, reliability, and connection. This resonates well with the target audience, fostering a sense of belonging and emotional attachment to the brand.

Other options, while they may capture similar sentiments, do not carry the same legacy or emotional weight that "Drivers wanted" has established over the years. The specificity and familiarity of this phrase have made it a memorable part of Volkswagen's brand identity.

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