Which of the following marketing scenarios does NOT typically make much sense?

Master your Marketing Management Exam. Utilize flashcards and multiple-choice questions, each complete with hints and explanations. Prepare effectively for your examination today!

In the context of marketing, the scenario involving heavy promotion and low availability tends to create a disconnect that can negatively impact a brand's reputation and sales performance. When a product is heavily promoted, consumers develop expectations about its availability. If they find that the product is difficult to obtain or out of stock, they may feel frustrated and disappointed. This can lead to negative perceptions of the brand and a loss of trust, ultimately deterring potential customers from making a purchase in the future.

Effective marketing should align promotion with availability to ensure that when consumers are drawn in by advertisements or campaigns, they can easily find and buy the product. A well-coordinated approach that matches the level of promotion with appropriate inventory levels enhances customer satisfaction and encourages repeat business. This balance is crucial for sustaining a positive brand image and fostering long-term relationships with consumers.

In contrast, the other scenarios listed can be strategically sound. For example, charging a high price for high-quality products can position a brand as a premium option in the market. Extensive advertising paired with high demand is also sensible, as it can further capitalize on consumer interest and drive sales. Similarly, limited production with premium pricing can create a sense of exclusivity and desirability around a product, making it attractive to consumers

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