Which term best defines digital marketing?

The term that best defines digital marketing is the promotion of products using digital channels. This encompasses a wide range of marketing activities that occur through the internet and electronic devices, such as social media marketing, email marketing, search engine optimization (SEO), and online advertising. Digital marketing allows businesses to reach their target audiences effectively, engage them in meaningful ways, and track the success of their campaigns through measurable metrics.

In a rapidly evolving digital landscape, traditional marketing methods—such as print media, telemarketing, and face-to-face sales approaches—are becoming less central to promotional strategies. Digital marketing leverages the power of technology and data analytics, enabling marketers to tailor their messages and target specific segments of the market with greater precision. This adaptability and responsiveness is a significant advantage in contemporary marketing practices.